The nature of the Internet and the many changes brought about by it and related technologies ultimately mean that your customers and your marketing team are spending a lot more time talking to each other. While this can be a good thing in the long run, it puts a serious burden on your staff. One of the things you need to consider is whether or not everybody your team is going to be on the same page when talking to their customers.
That’s where your customer relationship management system can really pay for itself and then some. A CRMS lets every person in your company see the same information about every customer every time. This insures that the entire team is working together instead of each one starting over with new and different data every single time.
But CRM doesn’t stop there. A great system is going to do so…
View original post 369 more words